Our Story

Genuine 7 is a company created by two families in North Carolina and Connecticut. Our goal is to bring the most innovative grooming products to all ladies and gentlemen from the executive to the athlete and everything in between. We will have the most cutting edge products to help you feel, look and smell your best. You are at your best when you feel clean and confident!

Our first innovative products, Gent7 and FLX Cleansing Body Mitts, have ingredients formulated to help you get clean and refreshed no matter the situation. Our ingredients include mint, aloe and cucumber to make you feel refreshed, while customized scents make you smell great. We have also innovated the first mitt towel. You can wipe down to get clean, then turn the mitt over and do it again! Try that with regular wipes!