Your Privacy Rights

Genuine 7, LLC believes in keeping your information confidential. With this in mind, we have adopted this Online Privacy Policy. By using this website and affiliated websites maintained by or on behalf of Genuine 7, LLC (collectively referred to as the “Website”), you agree to the collection, use and disclosure of your personal information as described in this Online Privacy Policy. If you do not agree to this collection, use and disclosure of your information, please do not use the Website.


We do not sell products for purchase by children. We do not direct this Website to, nor do we knowingly collect any personal information from, children under the age of 13. You must be 13 years of age or older to submit personal information to us, including to place an order on the Website or participate in one of our online promotions. Please see our Terms of Use for additional information regarding the use of this Website. Parents can ask us to no longer contact their child and to remove their child's personal information via request to us in accordance with the section hereof entitled “Contacting the Website.” Parents can obtain a copy of, or update and correct, the information they or their child provided via request to us in accordance with the section hereof entitled “Contacting the Website.” If a child under the age of 13 has provided us with personally identifiable information, we ask that a parent or guardian contact us in accordance with the section hereof entitled “Contacting the Website.”

We only collect personal information from you when you provide it to us, such as when you: (1) place an order; (2) complete a survey; (3) participate in one of our promotions; or (4) contact us. The personal information we collect from you may include, without limitation, your name, age, mailing address, daytime telephone number, cell phone number, e-mail address, user name and password, age, date of birth, information about you and your family such as gender or product use preferences and/or behaviors, demographic information, future communication preferences, and payment information (including, without limitation, credit card information). We may also combine the information you provide to us with information we receive from third parties, such as address update services. We may retain such information for an indefinite period of time.

We may obtain information about you from other sources, including commercially available sources, such as data aggregators and public databases. The following are examples of information we may collect from other sources.

  • Name, postal address;
  • Age;
  • Income level;
  • Marital status and number of children;
  • Your interests such as hobbies and pets;
  • Consumer and market research data;
  • Purchase behavior; and
  • Publicly observed data or activities, such as blogs, videos, internet postings, user generated content, and in-store shopping behavior.


We use the personal information we collect from you for the following purposes:

  1. To provide you with a quick and simple checkout experience;
  2. To process your orders, to contact you concerning the status of an order, to answer any of your questions, or to otherwise contact you when necessary;
  3. To contact you about upcoming Genuine 7, LLC, sales, promotions, and product information;
  4. To allow you to participate in contests and other promotions;
  5. To help us learn more about our site visitors and customers and to improve their shopping experience and our business;
  6. To address problems with the Website, our business or our products and services and to protect the security of the Website and our business;
  7. To contact you about upcoming promotions and offers from our partners; and
  8. Otherwise, as disclosed to you at the point of information collection.


We may disclose your personal information as follows:

  1. To third party partners, so that they may inform you of offers, promotions and services.
  2. Genuine 7, LLC, will have access to and will use the personally identifiable information you provide in connection with your purchases on this Website, and it may use your data for payment processing and authorization, fraud protection and credit risk reduction, website evaluation and data analysis, and also for marketing and promotional material distribution for the Genuine 7, LLC, and its affiliates.
  3. To our Website hosting partners, and other parties who assist us in operating our Website or conducting Genuine 7, LLC, business, so long as those outside parties agree to keep the information confidential.
  4. To comply with the law, to respond to governmental inquiries or requests, to enforce our Website policies, or to protect our or others' rights, property, or safety.
  5. Otherwise, with your consent.

Any personal information or content that you voluntarily upload or submit for posting to the Website becomes publicly available and can be collected and used by others. It is in violation of the Website's Terms of Use for you to post any content that requests personally identifiable information.

As with any business, it is possible that as our business develops we might sell or buy online stores or other assets. In such transactions, information about customers often is among the transferred assets. Accordingly, in the unlikely event that our company or substantially all of our assets are acquired by a third party, such information may be one of the transferred assets.

We may share aggregate, non-personally identifiable information about Website users with third parties.


We may amend this Online Privacy Policy at any time. If we make any material changes in the way we collect, use, and/or share your personal information, we will prominently post notice of the changes on the Website covered by this Online Privacy Policy. Any material changes to this Online Privacy Policy will be effective upon thirty (30) calendar days following our posting of the notice of changes on the Website covered by the Online Privacy Policy. In any event, changes to this Online Privacy Policy may affect our use of personal information that you provided us prior to our notification to you of the changes. If you do not accept these changes in our use of your information, you must notify us prior to the effective date of your wish to opt-out.


Genuine 7, LLC, does place a feature called a "cookie" on your hard drive. A cookie is a small data file that is sent to your browser from a web server and stored on your computer's hard drive. A cookie may contain certain information, such as a unique user session ID number, which is used to track the page(s) you visited. This unique number allows us to keep track of your order as you shop on our Website. Cookies also allow us to recognize registered users when they visit, and to provide those customers with information relevant to them.

If you order from our Website, we use cookies to monitor and maintain information about how you use our Website and what you buy. If you do not buy from the Website, we may monitor and maintain information about your use of our Website in order to improve your shopping experience. Our Website logs do generate certain kinds of non-identifying site usage data, such as the number of visits to our Website and pages viewed. This information is used for internal purposes by technical support staff to provide better service to you. We may also use cookies to collect information regarding your browser type and operating system, web pages you view, links you click, your IP address, site you visited before coming to our site, Genuine 7, LLC, emails you open or forward and Genuine 7, LLC, offers or links you connect to via emails. Most Internet browsers automatically accept cookies, but you can usually change the configuration of your browser to prevent this from occurring. Even without a cookie, you can still take advantage of most of the features of our Website, including making a purchase.

We may use pixel tags (web beacons) on our Website, in our advertisements on other websites, and in our emails. Pixel tags help us analyze our site users' behavior and evaluate the effectiveness of our Website and our advertising campaigns. We may work with service providers that help us collect and analyze this information. On our Website, we may use pixel tags to collect information about your visit, such as the pages you view, the links you click and other actions you take. In our advertisements on other websites, we may use pixel tags to tell us when you click on the ad and what, if any, action you take on our Website after that (such as making a purchase).

We may allow third parties, including business partners and ad networks, to display advertising on our sites. Some of these companies may place a cookie on your computer to recognize your computer each time they send you an online advertisement. This enables them to understand where you, or others who are using your computer, saw their advertisement and deliver ads that they believe are of interest to you. We do not control these companies’ use of cookies. Some of these companies are members of the Network Advertising Initiative (NAI), which offers a single location to opt out of their cookies. Please visit the Network Advertising Initiative’s website at:


Genuine 7, LLC, has security measures in place to protect against the loss, misuse or alteration of the information you provide. We encrypt your personal information, including your credit card number, when transmitting such personal information via the Internet using triple key encryption technology by Secure Server Certification Authority RSA Data Security Inc. US and a VeriSign SSL (Secure Socket Layer).

Browsers that allow for SSL Technology Ordering from our Website require the use of an SSL-compliant browser, such as Netscape 4.0 or later; Microsoft Internet Explorer 5.0 or later; 5.0 AOL client for PCs; or the 5.0 AOL client for Macs. You will not be able to use [Secure Mode] if you have an older version of an Internet browser that does not support secure transactions or if your computer is located on a local area network (LAN) that uses a firewall that prohibits secure transactions. If [Secure Mode] is not possible, please select one of our off-line options to place your order.


Pursuant to Section 1798.83 of the California Civil Code, residents of California have the right to request from a business with whom the California resident has an established business relationship certain information with respect to the types of personal information the business shares with third parties for those third parties’ direct marketing purposes and the identities of the third parties with whom the business has shared such information during the immediately preceding calendar year. Further, under California law, California residents who have an established business relationship may opt out of Genuine 7, LLC, disclosing personal information about them to third parties for their marketing purposes. To exercise your rights, you may make one request each year by contacting us in accordance with the section hereof entitled “Contacting the Website”. You may also see a copy of our information disclosure practices by reading the “Disclosure of Information” section hereof.


Should you have any further questions regarding this Online Privacy Policy, the practices of this Website, or your dealings with this Website, please:

  1. Contact us at :; or
  2. Write to us at:

15105 D John J. Delaney Drive, Suite 342
Charlotte, NC 28277